Principal - Sales & Business Development

Company: Tbwa Chiat/Day Inc
Location: Garden Grove
Posted on: April 1, 2025

Job Description:

Principal - Sales & Business DevelopmentAbout HarbingerHarbinger Motors Inc. is a Southern California-based electric vehicle manufacturer on a mission to transform the automotive and transportation industries, bringing to market EVs developed from the ground up to address the needs of the Medium Duty vehicle industry. This broad, and to date poorly addressed, market segment includes class 4 to 7 commercial delivery vehicles, RVs and utility vehicles, among others. Leveraging a foundation of proprietary, in-house developed vehicle technologies, Harbinger's first-of-its-kind EV platform will bring enhancements in vehicle performance, durability and operator comfort. And importantly, Harbinger's vehicles will be priced for zero acquisition premium relative to traditional gas- and diesel-based competitors, removing one of the most tenacious barriers to EV adoption.Harbinger's team, with operations in Southern California and Michigan, includes industry veterans with expertise in powertrain, battery, chassis and software development, along with leaders in advanced manufacturing, corporate development, operations and finance. Our team members come from leading innovators, both in and out of the automotive industry, including Tesla, Rivian, Canoo, Ford, Anduril, and SpaceX.Founded in 2021, Harbinger is a venture-backed startup on a rapid growth trajectory, looking for candidates that thrive on tackling complex challenges and who share in our passion to bring clean transportation alternatives to a segment of the market starving for innovation.Job Summary: We are looking for a highly motivated and results-driven Principal - Sales & Business Development to join our dynamic sales team. As an SDR, you will play a critical role in the early stages of the sales cycle by identifying and qualifying potential customers, including major corporations, government entities, and other commercial and specialty vehicle purchasers. You will be responsible for generating leads, reaching out to prospects, and setting up meetings for the sales team to close deals, as well as supporting those deals through completion. Additionally, you will serve a critical function for the company's sales and marketing teams by leading research and analytics projects to support strategy development, market segmentation, and sales enablement.Key Responsibilities:

• Lead Generation & Qualification:
• Research, identify, and generate high-quality leads through a combination of outbound prospecting, AI-driven insights, and networking.
• Develop and execute multi-channel outreach strategies, leveraging email, phone, social media, targeted marketing and industry events.
• Maintain accurate and up-to-date records of all interactions, leads, and opportunities in the CRM system.
• Qualify leads based on strategic business criteria, ensuring alignment with sales objectives and revenue potential.
• Meet or exceed weekly, monthly and quarterly lead generation and meeting or demo scheduling goals.
• Work closely with Account Executives and Sales Managers to ensure smooth handoff of qualified leads and maintain a seamless sales process.
• Schedule, book meetings or product demos, and provide support for the sales team with qualified leads.
• Develop and optimize sales enablement materials, including market insights, competitive positioning, and customer profiling.
• Market Research & Analytics:
• Conduct in-depth research on industry trends, market segmentation, and competitive landscapes to support sales strategy development and creation of sales and marketing materials.
• Lead analytics projects and develop models to identify opportunities for sales growth and optimize targeting strategies.
• Provide actionable insights through data analysis, modeling and segmentation to improve prospecting efficiency and sales enablement.
• Develop reports and presentations to communicate findings and recommendations to sales and marketing leadership.
• Use of AI Tools: Utilize AI-powered sales and lead generation tools to optimize prospecting efforts, automate tasks, and improve engagement strategies.Qualifications:
  • MBA preferred, in business, marketing or a related field. Will accept bachelor's degree for motivated candidates with on point experience.
  • Outstanding communication skills, both written and verbal, with the ability to engage and build rapport with potential customers, including executive-level stakeholders.
  • Self-motivated, proactive, and target-driven with a strong desire to succeed.
  • Strong analytical skills with the ability to conduct research and derive insights to support sales strategies.
  • Strong organizational skills and attention to detail.
  • A positive attitude, eagerness to learn, and passion for Harbinger's mission of transforming the medium-duty transportation segment with zero emission vehicles.Preferred Qualifications:
    • Previous experience in B2B sales, business development, marketing, consulting, or the commercial vehicle industry. Demonstrated success in a strategy or analytics-driven role within a sales organization. (0-3 years of experience).
    • Familiarity with CRM tools (e.g., Salesforce, HubSpot) and AI-powered sales tools to enhance lead generation, automate workflows, and optimize outreach.Rev up your career with our electrifying compensation and benefits package! At Harbinger Motors, we understand that your skills, experience, and expertise are as unique as our cutting-edge electric vehicles. That's why we tailor our offers to suit your individual profile, considering your years of experience, specialized knowledge, and market demands.In addition to a competitive base salary, our perks charge ahead of the competition:
      • 100% Comprehensive Health Coverage: You are covered with top-tier medical, dental, and vision insurance.
      • Accelerate Your Wealth: As an early stage employee, you'll have the opportunity to rev up your financial future with early-stage stock options.
      • Unleash Your Time: Take control of your work-life balance. Salaried teammates receive flexible PTO and the freedom to celebrate holidays and wellness days as you see fit.
      • Cruise into Vacations: Enjoy an exciting annual vacation stipend to help you recharge your batteries.
      • Fuel Your Day: Forget brown bag lunches; we've got you covered with paid lunches and dinners to keep you energized.These are just a few of our benefits and perks, as we're constantly adjusting and adding more benefits to best serve our teammates. At Harbinger Motors, we don't just offer jobs; we provide the fuel for your career journey. Join us in shaping the future of sustainable transportation, where your hard work and dedication are always rewarded.Get ready to drive your career forward with us!$70,000 - $100,000 USDHarbinger is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.Harbinger is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at info@harbingermotors.com.
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Keywords: Tbwa Chiat/Day Inc, Garden Grove , Principal - Sales & Business Development, Sales , Garden Grove, California