Site Merchandising Director

Company: Tbwa Chiat/Day Inc
Location: Los Angeles
Posted on: November 13, 2024

Job Description:

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate and elevate friendships during one of the most important milestones in a person's life: THE WEDDING.Founded in 2017 by best friends Grace Lee (CEO & Founder) and Monica Ashauer (President & Co-Founder), Birdy Grey offers affordable bridesmaid dresses starting at $100, and fun gifts and accessories for everyone in the bridal party. Brides and bridesmaids alike count on Birdy Grey for their most important day-so much so that we've dressed over half a million bridesmaids (and counting) in less than 5 years.REPORTS TO: CTOLOCATION: US - RemoteBirdy Grey is looking for a Site Merchandising Director who is passionate about eCommerce, data, driving revenue, and advocating for the consumer. In this role, you will lead the effort to optimize the online shopping experience, drive conversion, and increase average order value through strategic digital merchandising initiatives. You'll play a crucial role in shaping how customers interact with our products online, ensuring that our storefront is as engaging and effective as possible. You are a self-starter, deeply curious, and love to both build and improve processes. This is a highly cross-functional role and necessitates the ability to build influence and collaborate with a variety of teams, including Merchandise Planning, Creative, Brand, Marketing, Analytics, Strategy, and Technology.SCOPE OF RESPONSIBILITIES

• Drive Revenue Growth: Develop and align with cross-functional teams (i.e., Merchandising, Brand, Product, and Finance) on strategy to hit sales growth targets for eCommerce.
• Digital Optimization: Own and drive the plan to optimize site navigation, search, marketing and category landing pages, PDP, product recommendations, cross sell, and collection sorting & filtering strategy - identifying, monitoring and regularly reporting on KPIs and performance.
• Own weekly reporting of traffic, funnel and sales KPIs, and work with X functional partners to identify root causes/opportunities and develop strategies and plan of action to address them.
• Obsess over consumer funnels and the digital consumer journey, partnering closely with analytics, marketing, merchandising, and tech to identify improvement opportunities.
• Develop and implement merchandising strategies to maximize revenue and conversion rates for all target consumer personas.
• Analyze customer behavior and sales data to inform merchandising decisions.
• Collaborate with Merchandising and Marketing teams to develop and maintain an annual and seasonal content calendar for homepage and category page updates, that aligns with key merchandising strategies and marketing campaigns.
• Collaborate with cross-functional teams (i.e., Product, Brand Marketing, Tech, Creative, Analytics) to create compelling strategies for showcasing our products and driving site engagement and conversion.
• Optimize product placement, categorization, and recommendations across the website.
• Manage seasonal transitions and new product launches on the website.
• Conduct A/B testing to continually improve the customer experience and drive sales.
• Collaborate with the tech team to prioritize and implement new features to improve site functionality and optimize funnel conversion.
• Stay up-to-date with eCommerce trends and best practices in site merchandising.THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTESEXPERIENCE / REQUIREMENTS
  • 10+ years of experience in eCommerce merchandising.
  • Proven track record of driving revenue growth through merchandising strategies.
  • Experience with working cross functionally and influencing marketing, merchandising, as well as product and tech teams.
  • Strong understanding of eCommerce platforms, applications, and analytics tools.
  • Experience with A/B testing and optimization techniques.
  • Strong proficiency in data analysis and visualization tools (e.g., Excel, Google Analytics, Looker).
  • Familiarity with SEO principles and their application to site merchandising.NICE TO HAVES
    • Experience with: Shopify Plus, Headless CMS, Searchspring, Looker, Heap.WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)
      • Competitive Compensation: Based on experience and performance + Annual Performance Bonus.
      • Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits.
      • Retirement: 401K + up to 4% match after 3 months.
      • Generous PTO: Flexible Open PTO Policy + 11 paid holidays.
      • Wellness: A monthly wellness day + $50 monthly wellness stipend + summer Fridays.
      • Flexibility: Partial remote with a high level of autonomy and accountability + $50 monthly WIFI stipend.
      • Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products.
      • Family Benefits: 3 months of paid parental leave.
      • Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes.Highlights:
        • Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022.
        • #22 on BuiltIn's Best Startups to Work for in LA.
        • Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019).
        • Customers can participate in Birdy Grey's giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need.Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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Keywords: Tbwa Chiat/Day Inc, Garden Grove , Site Merchandising Director, Executive , Los Angeles, California